Category Archives: Communications
TechColumbus names new CEO
The TechColumbus Board of Directors announces the appointment of Tom D. Walker as the new CEO.
“Tom is a nationally recognized leader in technology commercialization as well as company and job creation,” said Ray Shealy, Search Committee Chair. “He is a transformational executive with proven success at originating and leading tech-based initiatives that accelerate economic growth. Tom brings exactly the credentials and the track record that we want in TechColumbus.”
Walker is looking forward to joining TechColumbus and understands the kind of support and assistance that entrepreneurs need to turn innovative ideas and scientific discoveries into high-growth businesses that benefit local and regional economies.
“I’m honored to accept this opportunity and excited to join the Columbus area’s entrepreneurial community,” Walker said. “With the region’s outstanding entrepreneurs and the committed resources and collaborative activity from the city, state, and partners, such as The Ohio Sate University, Battelle, Columbus 2020, and the Third Frontier, TechColumbus is positioned to achieve even greater outcomes and to enhance its national recognition as a model of new company formation and job creation.”
Since 2007, Walker has been the CEO and President of i2E, a private non-profit corporation focused on growing high-growth companies and making a positive impact on Oklahoma’s economy. He was part of the i2E founding team, and prior to becoming CEO, served the organization in multiple executive positions.
i2E has received international and national awards, and is widely regarded as a model for tech-based economic development through working directly with entrepreneurs, researchers, and companies to help them commercialize their technologies and launch and grow new companies.
During Walker’s tenure, i2E significantly increased Oklahoma entrepreneurs’ access to risk capital. i2E has $40 million under management across six investment funds that span the stages of business growth from proof-of-concept to growth. Additionally, i2E has attracted angel and venture capital investments of over $700 million to i2E’s portfolio. These portfolio companies grew jobs at over 25 percent the past three years with an average salary of $65,000.
(EDITOR’S NOTE: Friday’s View From The Pugh column features communications news and notes. E-mail viewfromthepugh@yahoo.com to submit an item for consideration for a future column).
Findlay marketing students recognized in national contest
Four students from The University of Findlay recently were selected as one of three top teams competing in a national integrated marketing communications competition sponsored by Eduventures.
Students submitted an integrated marketing communications plan, via a PowerPoint presentation, for the Medical Reserve Corps Volunteer (MRC) Recruitment Challenge. The submissions were judged by MRC professionals.
Camilla Jesko, Ashley Nickols, Cassie Norris and Josh Smedley developed the plan, which included research, target market profiling, SWOT and needs analysis, a communication strategy and marketing tactics.
The team will travel to Rockville, Md., to compete for the top spot on May 11. They will give a live presentation to MRC judges.
Students completed the project as part of an assignment in a consumer marketing class (MRKT 377) taught by Chris Ward, Ed.D., associate professor of business. Ward’s classes previously have participated in Eduventure’s competition, but this is the first time a team has earned a top spot.
$99 XBOX? – Microsoft is planning to offer an inexpensive xBox 360 system with a two-year xBox Live commitment for $15/month.
You can read more about the offer here.
(EDITOR’S NOTE: Friday’s View From The Pugh column features communications news and notes. E-mail viewfromthepugh@yahoo.com to submit an item for consideration for a future column).
Job alert: Sales Executive at Cybervation
Cybervation Inc., a full-service technology firm based in Columbus, Ohio, is looking for an experienced sales person to manage sales for its web development firm as well as web portals, NeedNexus and Ohio Shopping Network.
NeedNexus, http://www.neednexus.com, matches people with needs with service providers who can help. This position would sell memberships to individuals and businesses to list their skills and help find work.
Ohio Shopping Network, http://www.ohioshoppingnetwork.com, is designed to offer great deals on products for Ohio residents. The successful candidate would help identify and secure agreements with Retailers to add new items and manage online sales for the site.
We’re looking for someone with the following:
• Take ownership of the sales process for the company and help build a sales department
• Knowledge of IT products and services preferred
• Ability to identify new markets, build business strategies, plans through research or other means
• Excellent prospecting and cold calling skills and record of consistently exceeding objectives and performance goals
• Proven focus on building relationships, proactive communication and raising visibility of the company
• Self-driven, motivated and results oriented
• Familiarity with social media marketing techniques
Compensation would be based on a base salary plus commission.
Experience with sales for online applications and websites would be a definite plus.
Forward a cover letter and resume to recruiter@cybervationinc.com
Guest post: Sales Managers Role – ‘Keys to Success’
(EDITOR’S NOTE: Guest post from Mike Levi of Levi Inc. Contact him at http://www.high-performancesales.com/).
Develop a systematic way for managing people. Salespeople don’t fail. Sales Managers do by managing the wrong things. You can’t control what you can’t manage.
You can’t manage:
* Quotas
* What clients are going to spend
* Acceptable or unacceptable behavior (salesperson responsibility)
* Results
You can manage:
* Activity
* Sales behavior
* Role Behavior
* Accountability (monitor)
Wishing you the best in your goal to be the best sales manager you can be.
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Guest blog: A case study on how bloggers can win the attention of the press
(EDITOR’S NOTE: Guest post from Nate Riggs of Social Business Strategies. You can read Nate’s blog here. The blog was originally posted Feb. 2).
I’ve been a big fan of the work of Brian Solis for some years now.
As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what’s changing in the digital space.
In the case below, we’ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook’s coming IPO. By executing these tactics, he’s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal.
All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers.
(EDITOR’S NOTE: You can read the rest of Nate’s post here).