Guest blog: A case study on how bloggers can win the attention of the press
(EDITOR’S NOTE: Guest post from Nate Riggs of Social Business Strategies. You can read Nate’s blog here. The blog was originally posted Feb. 2).
I’ve been a big fan of the work of Brian Solis for some years now.
As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what’s changing in the digital space.
In the case below, we’ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook’s coming IPO. By executing these tactics, he’s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal.
All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers.
(EDITOR’S NOTE: You can read the rest of Nate’s post here).
Posted on March 30, 2012, in Communications and tagged Altimeter Group, bloggers, Brian Solis, Chris Pugh, Facebook, media, Nate Riggs, The Karcher Group, View From The Pugh. Bookmark the permalink. Leave a comment.