Blog Archives

Guest blog: A case study on how bloggers can win the attention of the press

(EDITOR’S NOTE: Guest post from Nate Riggs of Social Business Strategies. You can read Nate’s blog here. The blog was originally posted Feb. 2).

I’ve been a big fan of the work of Brian Solis for some years now.

As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what’s changing in the digital space.

In the case below, we’ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook’s coming IPO. By executing these tactics, he’s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal.

All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers.

(EDITOR’S NOTE: You can read the rest of Nate’s post here).

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Repository reporter: GateHouse wants to outsource many of our jobs

Several weeks ago, we wrote about a move by GateHouse Media, owner of The Repository in Canton, The Independent in Massillon and The Times-Reporter in Dover-New Philadelphia, to consolidate all copy desks in papers around the country to centralized desks in Chicago and New England.

Various sources indicate that the move could affect 17 jobs in the Ohio group.

Veteran Repository reporter Tim Botos posted the following update on the “Save The Repository” Facebook page.

I’ve been a reporter in the newsroom for 13 years, and a member of the Newspaper Guild for 20 years. I also sit on the Guild collective bargaining committee.

All told, there are about 180 Guild members at The Repository. Some of us know each other by name. Some of us know each other only by face. Some of us don’t know each other at all; we work different shifts, or in areas of the buildings that rarely cross paths.

All of us, though, share a common bond as members of this same union. The “union” isn’t our paid representative in Cleveland. It’s not the board members. It’s you and me and us. A union is only as strong as its members want it to be.

The employer wants to outsource many of our jobs, not to mention some of your non-union co-workers. The reason: They say they can pay outsiders less than they pay us. They say those outsiders, “professionals” they called them, can do the job just as well.

I disagree. You should too.

Doing the “right thing” isn’t always easy. It can take work. But the right thing now is to show the employer we are a union. That we stand by one another and have each other’s backs. The outsourcing proposal does not affect my job, but I do take it personally because of our bond. I stand by those affected, because I believe they’d stand by me if this situation was reversed.

It is the right thing to do.

We’ve started a mobilization committee. We want to send a message to the employer. I’d ask all of you to pitch in. If you have questions, just ask me, or any of the others whose names appear on the union bulletin boards.

Tim Botos

WHAT TO DO WHEN YOU ARE LAID OFF – Charles Apple has a fantastic blog on a resource guide for laid-off journalists, which applies to anybody else out there who may be laid off.

DISCUSSING PATERNO – I’m a week behind, but Nate Riggs wrote recently about how the Penn State sex scandal proved to be a tragic and swift death of an iconic brand. Definitely worth a read today.

FACEBOOK FAIL – Companies need to be careful when it comes to Facebook promotions.

Here’s a recent post from Bulldog Reporter about a advertisement which hurt a company.