Twitter, Pinterest, Facebook to share spotlight at national conference

PR and marketing professionals charged with building awareness and community for their brands will get the opportunity to immerse themselves in the latest best practices in leveraging the most important three social networks at PR News’ “The Big 3 Conference” on Aug. 9 in San Francisco.

Just as social media initiatives must be integrated into overall communications strategies and bottom-line imperatives, PR News has integrated Twitter, Pinterest and Facebook tactics into one intensive day of learning at San Francisco’s Hyatt Regency on Aug. 9. Among the brands that will be sharing their expertise in the use of Twitter, Pinterest and Facebook at The Big 3 Conference are American Airlines, Old Navy, Adobe, Boeing, Cisco, Buddy Media, American Heart Association, Esurance, Norwegian Cruise Line, Burson-Marsteller, H&R Block, the Dave Thomas Foundation for Adoption and Shine America.

Communications thought leaders from these brands will share ideas, tactics and lessons learned in using Twitter, Pinterest and Facebook to advance PR & marketing efforts. The conference also includes networking opportunities, breakfast, a keynote luncheon, an interactive clinic on team resource management and a cocktail reception.

For more information on the conference visit

AD SUMMIT PLANNED – Ad Age has announced the first Ad Age CMO Strategy Summit July 18 at the Ritz Carlton in Chicago.

Inspired by the pages of our agenda-setting CMO Strategy section, the conference features notable CMOs – from Crocs, Ikea, ZipCar, and Build-a-Bear – who have accomplished their marketing goals with innovative tactics and lean-and-mean budgets.

For more information and to register go to adage.com/CMO2012.

(EDITOR’S NOTE: Friday’s View From The Pugh column features communications news and notes. E-mail viewfromthepugh@yahoo.com to submit an item for consideration for a future column).