I’m fascinated about how politicians are using social media.
If you like him or not, you have to admit social media played a big role in electing President Obama in 2008 and smart politicians would be wise to use these tools well in 2012.
All Facebook had a great article this week on seven political trends to watch for on Facebook this year.
WHAT MT MEANS – I love Twitter, but I admit I have no idea what MT means.
Here’s a great explanation of what that term means on the social media site.
If you want to succeed in public relations and communications, you have to consider your audience.
It’s vital to your success as a company or organization.
At first glance, it seems like an easy task.
For example, a company who markets in retirement planning shouldn’t have a MySpace page.
That’s an easy one.
But what about the difficult issues?
Here’s a couple tips on how to make sure you understand what your audience needs.
– Plan before you launch a campaign
It’s easy to throw content out there before you understand how best to reach your audience. So do your homework first.
Are many of them on Facebook? Do they read their emails? Are they visiting your web site?
If you don’t know the answer, you can’t reach your audience.
– Publicize like crazy
You can make the greatest Facebook page for your organization, but the project would be a failure if no one knows about it,
Make sure your audience knows about your outreach tools and encourage them to share your content with others.
– Listen to your audience
It’s important to get honest feedback on your communications efforts.
Have a focus group and regularly check in with your stakeholders to see if your message is being heard.
What other tips can you share?
Great social media and blogging take time.
As we all know, a big trend in companies and non-profit organizations is to embrace new media.
The statistics are very seductive,from 500 million members on Facebook to record growth in Twitter and the influence on blogs.
A former boss of mine watched this video and was ready to change his company’s culture after two minutes.
So companies jump in head first. Lots of money is spent in hopes of a quick fix.
There are random examples of quick successes, but new media does it’s best when it has time to develop and nurture a fan base, Growth happens over building relationships through outreach and content people want to read.
New media alone won’t necessarily make companies a lot of money, but proper use of new media allows companies to establish long-lasting relationships with new customers through communications and referrals, which help companies in the long run.