3 ways to make sure you connect with your audience

If you want to succeed in public relations and communications, you have to consider your audience.

It’s vital to your success as a company or organization.

At first glance, it seems like an easy task.

For example, a company who markets in retirement planning shouldn’t have a MySpace page.

That’s an easy one.

But what about the difficult issues?

Here’s a couple tips on how to make sure you understand what your audience needs.

– Plan before you launch a campaign

It’s easy to throw content out there before you understand how best to reach your audience. So do your homework first.

Are many of them on Facebook? Do they read their emails? Are they visiting your web site?

If you don’t know the answer, you can’t reach your audience.

– Publicize like crazy

You can make the greatest Facebook page for your organization, but the project would be a failure if no one knows about it,

Make sure your audience knows about your outreach tools and encourage them to share your content with others.

– Listen to your audience

It’s important to get honest feedback on your communications efforts.

Have a focus group and regularly check in with your stakeholders to see if your message is being heard.

What other tips can you share?


Posted on April 21, 2011, in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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