Blog Archives

Job of the week: Consumer Relations Manager at Bob Evans

Statement of Purpose:

The Consumer Relations Manager is responsible for managing a team that supports all company operations by responding to guests who contact us. This manager is also responsible for the generation of insights based on data obtained both from guest contacts and our in-restaurant guest survey system.

Accountabilities

Manages the daily functions of a group of Guest Relations representatives who record comments and respond to guests expressing concerns.

Maintains databases to collect guest feedback and categorize guest and consumer concerns

Reviews all existing guest response procedures and identifies process improvements.

Monitors ongoing guest comments to identify and communicate any items requiring immediate corporate engagement. Examples include product recalls and activist requests.

Responsible for ongoing training of Guest Relations representatives.

Acts as primary point of contact with the guest satisfaction survey vendor.

Responsible for monthly analysis and reporting of key trends in guest satisfaction and guest comments as well as the performing ad hoc analyses identified by our business partners.

Works with our training group to train key contacts in the appropriate usages of data.

Works with marketing partners to identify and appropriately respond to social media commentary.

All other duties as assigned or required.

Job Requirements:

Knowledge

Must possess strong team leadership capabilities

Excellent communication and interpersonal skills

Must have strong analytical capabilities, process and continuous improvement orientation

Excellent presentation and organizational skills

Proficient in Microsoft Office tools and database usage

Strategic thinker with strong analytical and creative mindset

Education/Experience

Bachelor’s degree required, business major preferred

Master’s degree not required but a plus

3-5 years job-related work experience required

Experience presenting to Senior Management and Brand teams

TRAVEL REQUIREMENTS

Travel not required for this position

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; climb or balance; and taste or smell.

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Money-saving deals this week

We’re running a new feature Wednesdays which features money-saving deals each week.

Feel free to submit suggestions to viewfromthepugh@yahoo.com

Here are deals we found:

$15 for family admission on Sundays at Huntington Park for Columbus Clippers games

$20 for Columbus coupon book with $5,000 in local savings

$10 Columbus Sandwich Company gift card for $4

$15 for three Moo Moo Express Car Wash passes (regular $30 value)

$16 for admission and skate rentals for four at United Skates of America — plus game tokens!

(EDITOR’S NOTE: Photo courtesy of the Columbus Clippers).

Job of the week: Digital Marketing Director at Bob Evans

EDITOR’S NOTE: Information about applying for this job can be found here.

Statement of Purpose

This position is responsible for the lead development and execution of the Bob Evans restaurant digital and CRM strategies. Build programs to drive loyalty among users as well as leverage internet as a key marketing tool to acquire target consumers.

Accountabilities

Designs and develops a best-in-class CRM that will drive customer acquisition, increase customer retention and value, drive sales, and generate ROI in its respective categories.

Social Media Channel Management – Manage and grow our Facebook, Twitter, and YouTube presence – measured in fans/followers, interactions, shares, and video views – and begin building our footprint in other channels. Continuous monitoring and moderating of community discussions that occur on our social media sites. Increase engagement via development of interactive, authentic two-way dialogue.

Develop and maintain a longer online/CRM calendar to (12-24 months) active plan.

Manages involvement of agency and digital partners.

Leads ongoing development and implementation of CRM plans and campaigns that achieve customer growth targets through a combination of customer acquisition, conversion and retention strategies into overall annual and long term marketing plans. Create and communicate analysis of email metrics on weekly, monthly and seasonal basis at the program and campaign level.

Pursue and assess CRM email and online advertising programs; optimizing strategies and new promotions to grow. Maximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targets

Collects and analyze data to evaluate Bob Evans digital activity and consumer/digital trends. Identify and monitor competitors and research market conditions or changes in the industry that may affect Bob Evans.

Discover new paths for growth by uncovering and developing new segments, products, and channels.

Performs other job-related duties as may be assigned or required.

Job Requirements:
Knowledge

Self-starter with the ability to thrive under pressure managing multiple projects in a fast paced, changing environment. Proven experience in managing email campaigns for a progressive web company or large brand utilizing industry tools.

General knowledge in internet technologies like HTML, gif, flash, email protocols, etc.

Strong email/web/social media and search engine advertising experience

Strong quantitative and analytical skills

Advanced knowledge of social media marketing best practices including, establishing a voice, VOC/listening, reporting and measurement, and engagement

Significant experience managing outside creative services

Solid PC knowledge including Microsoft Office; Word, Excel and PowerPoint

Basic understanding of Photoshop or similar

Excellent communication skills, both verbal and written

Experience leading social media/online viral marketing campaigns with quantifiable results

Education/Experience

College degree (BA, in business with graduate degree preferred) or equivalent experience

9+ years of marketing experience

2 year minimum of hands-on experience managing online CRM campaigns (agency or client side)

TRAVEL REQUIREMENTS

This position requires some travel.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; climb or balance; and taste or smell.

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

No. 3: Westerville job fair draws a crowd


Job seekers talk to Bob Evans representatives Tuesday at a job fair sponsored by St. Paul Parish in Westerville. The fair atracted representatives from over 50 area companies.