When it comes to social media connections, quality is SO MUCH MORE important to quantity

When it comes to social media, it’s not able the number of “likes” or “follows,” it’s about how you use them.

Successful community managers need to interact with those who follow the page.

It’s not about selling, it’s about building relationships.

Relationships lead to brand awareness, the potential of new sales and your audience sharing your information with others.

I remember working in restaurants through the 90s in college where “if a customer has a bad experience, they share it with seven others” was drilled into my mind.

From a positive side in the social media world we live in today, how about the power of your customers sharing positive experiences online. There’s a lot of untapped resources here.

It’s important to understand that you have to give someone a reason to like your page.

Content is vital. The information you share must be interesting and fun.

In addition to content, what else can you offer your audience?

The answer may vary depending on your company or organization, but you need to give your audience a reason to listen.

EXTRA, EXTRA – Facebook unveiled a new feature which allows you to read your news feed as a personalized newspaper. Mashable has the details.

NOT VIRAL – A recent report from All Facebook indicates only 2 percent of Facebook posts are shared.

(EDITOR’S NOTE: Friday’s View From The Pugh column features communications news and notes. E-mail viewfromthepugh@yahoo.com to submit an item for consideration for a future column).

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Posted on March 9, 2012, in Personal blog and tagged , , , , , , . Bookmark the permalink. 2 Comments.

  1. I couldn’t agree more! So often I feel like people fall into the hype of “I have to have x hundred fans/followers to have a good page.” But if you don’t know these people, their inactive or their spammers then their just as useful as having no fans at all. I firmly believe in slowly building a meaningful social media community for my clients.

  2. Thanks for the kind words, Stephanie. It’s amazing how many people don’t realize this!

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