Music business veteran returns to law enforcement roots to serve homeland heroes

Music / Entertainment business veteran Robert Michaels has launched Serve & Protect, a non-profit company dedicated to serving the spiritual and emotional needs of Police, Firefighters, EMT’s, and Corrections Officers. For Michaels, it is like going home. He served as a MP for 6 years with the 229th Military Police Battalion of the Virginia Army National Guard, and 5 years with the Norfolk Police Department (VA) on patrol and 3 years as a detective. Michaels left law enforcement and earned his B.S. in Biblical Education from Columbia Bible College (SC) and his M.A. in Communications at Wheaton College Graduate School (IL).

Michaels moved to Nashville in 1985 to join the staff of a Benson Record Company as VP of Marketing. He was involved in music marketing while living in Chicago, working with artists like Sandi Patti, The Gaithers, and the Imperials. On leaving Benson he launched Lord & Michaels Entertainment and labels, like Forefront Records, where he served with the marketing / media team for 10 years launching artists like DC Talk, Rebecca St. James, Audio Adrenaline, as well as working with artists like DeGarmo & Key, Take 6, Mariah Carey, Deniece Williams, and Newsboys.

First Responders and Corrections work in emotionally draining vocations. The carnage they see, the violence they face, and the strain on family relationships generates emotional conflict. In some cases it leads to post traumatic stress disorder. These men and women are Homeland Heroes, protecting, serving, and defending our nation 24/7, coast to coast. The vision of Serve & Protect is to have their back.

In 2011 Line of Duty Deaths, we have lost 132 (up 16% over ’10) police officers nationally, 53 by gunfire (up 29% over ’10). 2010 LODD were up 37% over 2009. 2011 has seen more than 60 Firefighter deaths.

The launch of Serve & Protect ( was inspired by his work as a volunteer Chaplain for the Fraternal Order of Police in Williamson County. “At first, the vision was focused on police officers. As part of the plan I was looking for a partner operating a crisis line for intervention and suicide prevention for police,” says Michaels. “I was contacted by Safe Call Now, started by another police veteran, Sean Riley, who wanted to explore working together. He heard about us on LinkedIn. They work with the broader spectrum of law enforcement and emergency responders through a 24/7 crisis line, and are affiliated with treatment centers across the country. Powered by Safe Call Now, we have the Serve & Protect 24/7 Crisis Line. First Responders deal with many of the same issues like high divorce rates, depression, addictions, domestic violence, and suicide. It made sense to broaden our vision.”

The mission of Serve & Protect is:
• Address the emotional and spiritual needs of Law Enforcement, Firefighters, Corrections Officers, EMTs and their families; work to prevent emotional crisis through education and counseling, partnering with Safe Call Now to get help in crisis 24/7, and work to help those who need treatment with aftercare.
• Harness and mobilize the tremendous potential of retired Police Officers. Firefighters, EMTs and Corrections Officers to support, encourage, and mentor their active counterparts
• Provide a platform to educate and inform media, government officials and the public about first responder issues and asserting a Homeland Heroes platform
• Start regional, grow national. Create national impact through partnerships and a network of local affiliate chapters in cities across the country

For a closer look at Serve & Protect, visit, follow Serve & Protect on Facebook, or Twitter @serveprotect..

For more information contact Robert Michaels, 615-373-8000 or Attached you will find our eBrochure and ePoster.


Posted on September 18, 2011, in Faith events and tagged , , , , , . Bookmark the permalink. Leave a comment.

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