Win a $10,000 grant for your town’s Fourth of July event through Liberty Mutual’s “Bring Back the Fourth Contest”
“How will we pay for this year’s Fourth of July celebration?” Less than two months out from Independence Day, local governments across the United States are asking this very question. Their goal: to continue the patriotic gatherings local families count on, every summer. Recognizing the vital role July 4th traditions play in Americans’ lives, Liberty Mutual Insurance is proud to present BRING BACK THE 4THTM, an online contest allowing U.S. cities and towns to compete for one of ten $10,000 grants to support their official Fourth of July events, such as parades, July 4th fireworks and ceremonies honoring our veterans. People across America can visit http://www.BringBackThe4th.com to help earn funding for their communities’ Independence Day traditions.
Here is how the contest works: Upon visiting the BringBackThe4th.com website, visitors are prompted to take a brief quiz on Responsible Moments in U.S. History; featuring questions about people who helped shape our nation and inspire others. Each completed quiz counts as one credit towards the site visitor’s town, and the 10 U.S. municipalities with the most quizzes completed on their behalf will be eligible to win grants. Website visitors may take the quiz once, and are encouraged to rally family, friends and co-workers to visit BringBackThe4th.com and take the quiz themselves.
Liberty Mutual will close the contest on Flag Day, June 14, 2011, and then tally the quiz credits to determine winners and award grants to the 10 cities and towns that prompted the highest participation, the week of June 20. Bring Back the 4th grants will be awarded to cities and towns in three population-based categories:
Small Cities/Towns – Up to 15,000 residents (Four grants)
Medium Cities/Towns – 15,001-100,000 residents (Three grants)
Large Cities/Towns – 100,001 residents and over (Three grants)
“Hometown July 4th traditions are an essential thread in the fabric that links us together, as community members and Americans,” said Paul Alexander, Senior Vice President, Communications for Liberty Mutual Group. “Whether it’s a child perched on her father’s shoulders to watch the fireworks, a group of veterans honored in a parade through town square, or a family of new Americans eager to join in celebrating our nation’s birthday; these are the memories Bring Back the 4th was built to continue.”
After taking the online Bring Back the 4th™ quiz, website visitors can encourage friends, family and co-workers to do the same, by clicking on the Town Toolkit, which features:
A colorful web banner for posting on blogs or websites, encouraging visitors to support their town’s Fourth of July traditions on BringBackThe4th.com
Facebook posts, tweets and social media badges that people can use to tell friends and family about Bring Back the 4th
Messaging about Bring Back the 4th and its official contest logo, for usage on blogs, websites and community newsletters
“Last year, more than 48,000 Americans participated in Bring Back the 4th, representing over 3,200 U.S. cities and towns,” said Alexander. “We were delighted to see this groundswell of support and our hope is that, in 2011, even more U.S. citizens will rally to support the time-honored, patriotic traditions that have made a positive impact on our communities for generations.”
In addition to the Bring Back the 4th contest, Liberty Mutual Insurance also helps America celebrate Independence Day by sponsoring The Boston Pops Fireworks Spectacular, a nationally broadcast CBS Television special featuring Conductor Keith Lockhart and the Boston Pops. Set on Boston’s Charles River Esplanade, last year’s concert drew more than 500,000 concertgoers and close to seven million TV viewers. Liberty Mutual – whose sponsorship brings the concert’s fireworks finale commercial-free to U.S. households – has sponsored this American tradition since 2005. This year’s national broadcast will air on CBS-TV on July 4, 2011 from 10-11 p.m.